The internet has become a resource that people all over the world have come to depend on when it comes to finding the best companies and services to use. As such, reviews are all the more important in sorting out the “good” companies from the “bad” ones, and customer reviews can actually make or break a company in today’s digital landscape.
Review sites are valuable because they offer advantages to both a business owner and customer. Feedback can lead a business to gain new followers and improve the overall experience for their clients. Here’s why and how.
It’s Free Advertising
There’s no better way to promote a business than through the customer themselves. Multiple customer reviews can increase brand awareness, providing exposure and expanding the audience base.
“Peer” Recommendations Take Precedence
People are more apt to be responsive to fellow customer opinions, trusting their insights more than what professional marketing offers. In short, the “friend opinion” is reliable and credible for gauging a new business experience. As stated on the Queensland Government page: “A 2009 Nielsen survey of 25,000 internet consumers from 50 countries found that 90% of respondents trusted recommendations from people they knew, while 70% trusted consumer opinions posted online.”
Build Better Relations With Customers
Online reviews allow companies to talk with their customers. Getting feedback, listening to concerns, and even “humanizing” a business in new and meaningful ways by replying to their comments. Showing customers that you are interested in hearing what they have to say continues to build and repeat loyalty, which leads us to our next point.
It’s Good for Constructive Criticism and Feedback
Even the best business owners make mistakes. Reviews give businesses the opportunity to not only pinpoint weaker areas of service, but to also address and improve them, providing a more positive customer experience. Additionally, responding to reviews, whether positive or negative, shows other customers (potential and current) that you are accessible and willing to be personable. Businesses get new ideas on how to improve the customer experience.
It’s Good For Search Engines
Simply put, the more times that you are mentioned and featured online, the higher your search engine rankings will be. Search engine sites such as Google will pick up on these mentions, giving higher page rankings so more people see your business first.
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